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Eurekster's State of Search maps current trends in the search industry, explores the uncharted frontiers of search's future and surveys the landscape where marketing and search meet.

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We (heart) great swickis and (thumbsdown) spammy swickis

December 11, 2007

We appreciate all the hard work swickibuilders have poured into their swickis over the past two years while we were in beta. Over that period we experimented and played with a lot of ideas and tactics, and so did our builders.

Most of the swickis we see being built are great - focused and trained on an interesting topic, aimed at surfacing meaningful and relevant content to an existing or growing audience. We are honored and excited to share them with the world.

Now that we have left the petri-dish-that-is-beta, the quality and relevance of the swickis that we host is more important to us than ever. Irrelevant, abusive, neglected or otherwise malicious swickis are not only a poor use of our product, they tarnish the reputation of swickis everywhere.

So to help the great swickis really shine, starting today we are more strictly enforcing our terms and conditions and are extending our initial swicki review cycle to a program of regular editorial reviews.

Only swickis that continue to meet our standards of quality and relevance will be shown in our directory, enabled to show custom HTML to their swicki templates, or activate revenue sharing.

We are also adding a link to all swickis allowing users to flag them to our reviewers as abusive or spam. We have always immediately deleted swickis that we find abusive, malicious or just plain spammy.

If you feel that your swicki has been unfairly affected by our policy, please contact us.


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Comments (3)

daz:

I think my swicki has been unfairly blocked :(

Tac:

Hey Daz,

I've had a look at your swicki and we've added it to our directory, so your results page customization is working again.

Sorry for the inconvenience - great swicki!

Tac

Hi,
I've added topic to my swicki for 2 years and added it to 200 poker sites and widget box only to have it deleted by you new policy. I am not a spammer and the Swicki is related to the online poker high stakes world. It ave. 325 searches a day and now the code is just sitting dead on 200 poker related sites. I had 10 swiki employees see it before and they never claimed it was spam. In fact I do remember sitting down on many occasions and cleaning off spammers off the site. What am I going to do now with 200 dead link swickis on my sites and other peoples sites? All that work for nothing!!!!!
But you still have links back to your site right!

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