Eurekster Swicki Newsroom

San Francisco, CA (Eurekster)--Five self-help health care swickis launched today to help users find information for health, fitness, and weight loss. These swickis use our latest social media template, which allows people to vote, comment, and suggest results of their own. Swickis now available to self-helpers include:

1. Top Lifestyle Diets: People can learn about numerous diets and connect with others who are working on weight loss.
2. Healthy Pregnancy: Moms can find exercise and nutrition advice to stay fit during and after pregnancy.
3. Easy Exercise: Fitness beginners can get ideas for simple exercises.
4. Muscle Junkies: Workout aficionados can find tips on supplements, nutrition, and fitness regimens.
5. Find Your Yoga Style: People can discover advice and information about yoga styles, techniques, and poses.

This launch into self help health care follows last month's five do-it-yourself home improvement swickis. Each month we'll introduce more targeted swickis.

Swickis are custom search tools that are enhanced by community interaction. Swickis can be posted to other sites as widgets, and individuals can build their own swickis around any topic.

It's always good to see your name in print. So naturally, we're happy to get a little pub from Danny Sullivan over at Search Engine Land. His article, "Preview: Search Engine Land's SMX Social Media Marketing Conference," outlines the upcoming conference in Long Beach, California this April. Our CEO, Steven Marder, will be one of the panelists for "Social Search: The Human Challengers." Jason Calacanis of Mahalo and Jimmy Wales of Wikia Search will also be on the panel. They'll offer their perspectives on how human editing of algorithmic search results is changing the landscape of search.

Be sure to mark your calendars for April 22nd and 23rd. See you there.

In two weeks, our esteemed CEO, Steven Marder, will be traveling to New York to speak on a panel at Search Engine Strategies New York. He will share his knowledge of the social search industry on the "Social Search: The Next Step" panel on Wednesday, March 19 at 5:30pm. If you happen to be in New York at this time and can attend the show, make sure to check it out...

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Eurekster is a leader in social search. Their product, the swicki, is a custom search and discovery engine.
Having pioneered and optimized universal search results, Eurekster today announces the launch of its next generation search results page (SERP), which surfaces the following community content in an engaging, user-centric interface.

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Day two brings us a revolution. It won't be televised but it will be liveblogged. Moderator Chris Sherman (Search Engine Land) will be keeping revolutionaries Steven Marder (Eurekster) and Phil McDonnell (Google, Inc.) on track. (Yahoo's representative had to bow out for a family emergency.) Viva la revolution! [...]

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Site-specific search provider Eurekster is today releasing a new version of its Swicki product that features a set of community features on its results and home pages.

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Eureskter, maker of the custom Swicki, is coming out with a new release today. It's "next generation" of search, actually, building from its existing tools for custom search options used by web publishers.

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From General Search, to Vertical Search, to Blended Search, to Custom Search - search landscape is constantly evolving and including more new ways to expose the web properties to the searchers.

CORE NEWS FACTS

*  Eurekster is a pioneer and leader in social search technologies. Their product, the swicki, is a custom search and discovery engine that provides relevant, targeted, community-driven content to its users, highly specialized advertising inventory to marketers, and content distribution and monetization opportunities to Web publishers.
*  Having pioneered and optimized universal search results, Eurekster today announces the launch of its next generation search results page (SERP), which surfaces the following community content in an engaging, user-centric interface:
*  Summary of recent comments on every page
*  Summary of contributors on every page
*  Popular (top voted) articles summarized on swicki home page
*  Related stories from RSS feeds on swicki home page
*  Summary of recent posts on swicki home page
Please see the interactive demo below.
*  On the new SERP, users can view the most popular content all on one page and quickly see the most recent activity within the community. The page layout makes it easy to differentiate popular community results from RSS stories and Web results.
*  The next generation SERP, currently in limited availability, gives publishers the opportunity to engage users on a deeper level, and facilitate collaboration within the community. For marketers, Eurekster's new customized content discovery capabilities create highly targeted advertising inventory.
*  Leveraging the passionate and informed communities in verticals and sub-verticals, Eurekster will initially roll out its SERP to the do-it-yourself (DIY) communities, which rank high in user interest in related content.
*  Eurekster's CEO Steven Marder will be demonstrating and discussing the new SERP and its impact on social search on an SMX West panel titled "The personalized search revolution" (Wednesday, February 27, 2008 at 10:45 a.m.).

QUICK EUREKSTER FACTS

*  Headquartered in San Francisco, Calif. with R&D in Christchurch, New Zealand
*  Launched in 2004, emerged from beta in December 2007
*  To date, more than 110,000 swickis built through a community of over 25,000 publishers in 15 countries

Please use this link to access a purpose-built del.icio.us page.

Take the swicki virtual tour.

PRE-APPROVED QUOTES FROM STEVEN MARDER, CEO & CO-FOUNDER, EUREKSTER, INC.

*  "Social search has reached a turning point with search giants tapping into new methods of user engagement. We continue to see value in explicit and implicit contributions and believe it's instrumental to the overall search experience that users are able to browse and discover as well as more deeply engage with content and drive the conversation among their community."
*  "Content discovery is the next step in social search, especially leveraging more distributed vertical communities. Adding a layer of community contributed content to enhance the user experience creates more opportunity for the monetization and verticalization of search, as well as driving highly targeted advertising inventory for advertisers."

ABOUT EUREKSTER

Eurekster, Inc. (www.eurekster.com) is a pioneer and leader in social search technologies. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for Web publishers and targeted advertising inventory for marketers. With Eurekster, Web publishers can build and customize their "swicki" search portal on any topic, and share and distribute the social search widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder.

PRESS CONTACTS:

Eurekster
Britta Meyer
415-814-8582
Britta.Meyer@eurekster.com

SHIFT Communications
Audrey Craipain
415-591-8427
acraipain@shiftcomm.com

Next week our esteemed CEO, Steven Marder, will be speaking on a panel at SMX West. He will share his knowledge of the social search industry on the "Personalized Search Revolution" panel on Wednesday, February 27 at 10:45am. He will be speaking alongside Phil McDonnel, Software Engineer at Google as well as Cris Pierry, Senior Director of Product Management at Yahoo. Many search providers are already experimenting with both blended and personalized search, so this panel should offer some extremely valuable insight into this rising trend. If you are already attending SMX West, please feel free to stop by.