Eurekster Swicki Newsroom

- Powered by the Community: Social Search Meets Video Search -

CORE NEWS FACTS
- Eurekster today announces the availability of custom social video search and a video buzzcloud widget featuring best-of-breed video content from blinkx.
- Eurekster is a pioneer and leader in providing a custom search experience and a content discovery engine that provides relevant, targeted, community-driven results - to increase search relevance and value for site visitors, Web publishers and "infopreneurs."
- With Eurekster, users can build and customize a swicki search portal on any topic, and share and distribute the widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder.
- By extending Eurekster's proven technology to include video and offering easy distribution through a widget swickis can continue to become a central way for users to find and access a variety of content making for a multimedia-rich, highly relevant Web search experience.
- Community behavior, such as voting on the results page, will affect the order of the results and what is displayed in the buzzcloud widget. With this partnership, Eurekster continues to bring innovation to search and media by giving the power to the people - through broad options from finding and grabbing existing swickis to building and sharing their own swicki creations.

PRE-APPROVED QUOTES FROM STEVEN E. MARDER, CEO & CO-FOUNDER, EUREKSTER
- "The growing market demand for online video is clear with Americans viewing more than 90 billion online videos - and nearly 75 percent of U.S. Internet users watching an average of three hours in July (accordingly to ComScore). Our partnership with blinkx will further drive global user adoption as Eurekster's video swicki and social search widget increases end user engagement while allowing publishers and infopreneurs to build, guide and distribute custom social video search engines around any topic of interest."
- "In today's Web 2.0 world, social search is not just about users influencing search results, but rather, sharing tools such as the swicki to enable further community collaboration and content discovery."

PRE-APPROVED QUOTE SURANGA CHANDRATILLAKE, CEO &FOUNDER, BLINKX
- "Eurekster is paving the way for social search. With access to blinkx's index of more than 14 million hours of diverse video content - Web publishers and consumers will have an altogether better and highly relevant search experience on the Web."

VIDEO COMMENTARY
Steven Marder and Suranga Chandratillake comment on partnership in this video clip.

ABOUT BLINKX
blinkx (London AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

ABOUT EUREKSTER
Eurekster, Inc. (www.eurekster.com) is a pioneer and leader in social search technologies. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for Web publishers and infopreneurs. With Eurekster, Web publishers and infopreneurs can build and customize their "swicki" search portal on any topic, and share and distribute the social search widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder. To date, more than 90,000 swickis have been created by over 20,000 swicki builders in over 15 countries. Founded in 2004, Eurekster, Inc. is a venture-backed, privately held company headquartered in San Francisco, California with its research and development group based in Christchurch, New Zealand.