Eurekster Swicki Newsroom

San Francisco, CA (Eurekster)--Five self-help health care swickis launched today to help users find information for health, fitness, and weight loss. These swickis use our latest social media template, which allows people to vote, comment, and suggest results of their own. Swickis now available to self-helpers include:

1. Top Lifestyle Diets: People can learn about numerous diets and connect with others who are working on weight loss.
2. Healthy Pregnancy: Moms can find exercise and nutrition advice to stay fit during and after pregnancy.
3. Easy Exercise: Fitness beginners can get ideas for simple exercises.
4. Muscle Junkies: Workout aficionados can find tips on supplements, nutrition, and fitness regimens.
5. Find Your Yoga Style: People can discover advice and information about yoga styles, techniques, and poses.

This launch into self help health care follows last month's five do-it-yourself home improvement swickis. Each month we'll introduce more targeted swickis.

Swickis are custom search tools that are enhanced by community interaction. Swickis can be posted to other sites as widgets, and individuals can build their own swickis around any topic.

CORE NEWS FACTS

*  Eurekster is a pioneer and leader in social search technologies. Their product, the swicki, is a custom search and discovery engine that provides relevant, targeted, community-driven content to its users, highly specialized advertising inventory to marketers, and content distribution and monetization opportunities to Web publishers.
*  Having pioneered and optimized universal search results, Eurekster today announces the launch of its next generation search results page (SERP), which surfaces the following community content in an engaging, user-centric interface:
*  Summary of recent comments on every page
*  Summary of contributors on every page
*  Popular (top voted) articles summarized on swicki home page
*  Related stories from RSS feeds on swicki home page
*  Summary of recent posts on swicki home page
Please see the interactive demo below.
*  On the new SERP, users can view the most popular content all on one page and quickly see the most recent activity within the community. The page layout makes it easy to differentiate popular community results from RSS stories and Web results.
*  The next generation SERP, currently in limited availability, gives publishers the opportunity to engage users on a deeper level, and facilitate collaboration within the community. For marketers, Eurekster's new customized content discovery capabilities create highly targeted advertising inventory.
*  Leveraging the passionate and informed communities in verticals and sub-verticals, Eurekster will initially roll out its SERP to the do-it-yourself (DIY) communities, which rank high in user interest in related content.
*  Eurekster's CEO Steven Marder will be demonstrating and discussing the new SERP and its impact on social search on an SMX West panel titled "The personalized search revolution" (Wednesday, February 27, 2008 at 10:45 a.m.).

QUICK EUREKSTER FACTS

*  Headquartered in San Francisco, Calif. with R&D in Christchurch, New Zealand
*  Launched in 2004, emerged from beta in December 2007
*  To date, more than 110,000 swickis built through a community of over 25,000 publishers in 15 countries

Please use this link to access a purpose-built del.icio.us page.

Take the swicki virtual tour.

PRE-APPROVED QUOTES FROM STEVEN MARDER, CEO & CO-FOUNDER, EUREKSTER, INC.

*  "Social search has reached a turning point with search giants tapping into new methods of user engagement. We continue to see value in explicit and implicit contributions and believe it's instrumental to the overall search experience that users are able to browse and discover as well as more deeply engage with content and drive the conversation among their community."
*  "Content discovery is the next step in social search, especially leveraging more distributed vertical communities. Adding a layer of community contributed content to enhance the user experience creates more opportunity for the monetization and verticalization of search, as well as driving highly targeted advertising inventory for advertisers."

ABOUT EUREKSTER

Eurekster, Inc. (www.eurekster.com) is a pioneer and leader in social search technologies. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for Web publishers and targeted advertising inventory for marketers. With Eurekster, Web publishers can build and customize their "swicki" search portal on any topic, and share and distribute the social search widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder.

PRESS CONTACTS:

Eurekster
Britta Meyer
415-814-8582
Britta.Meyer@eurekster.com

SHIFT Communications
Audrey Craipain
415-591-8427
acraipain@shiftcomm.com

SAN FRANCISCO, CA - January 28, 2008 - As February approaches, there are two things top of mind for most people, whether they like it or not - the Superbowl and Valentine's Day. Both "holidays" and the days leading up to them often stir up emotion and conversation among your many groups. Whether you're attached - to a team or significant other - Eurekster's top 10 swicki list helps lovers - and lovers of football - with tips and information for two of the most emotional holidays of the year. From information for chocolate lovers to the NFL draft, Eurekster's online communities will not leave you alone this season.

A swicki is a custom search portal on a topic of your choice that can be easily built for you to own and share with others interested in the same topic. With every search and vote or click on results, your swicki learns and becomes more relevant for your community.

Check out our top 10 swickis of the season and welcome football and Cupid with open arms and heart:

1. Champagne Celebration - Pop the bubbly to celebrate your love (even if it's for your favorite team!):

http://wine-finder-swicki.eurekster.com/french+champagne

2. Valentine's Day Flowers - Help! Roses, carnatio...

http://flowers-swicki.eurekster.com/valentines

3. The Way to his Heart - Sweeten the holiday with holiday recipes:

http://search-for-recipes-swicki.eurekster.com/Valentine's

4. A Gift From The Heart (and wallet) - A resource for pricier gifts:

http://valentines-day-swicki.eurekster.com/expensive+gifts

5. For Chocolate Lovers - Whether you're celebrating with someone or not:

http://chocolate-lovers-search-swicki.eurekster.com/chocolate+gifts/

6. NFL Draft - Because you can't help but think about next season:

http://follow-the-nfl-draft-swicki.eurekster.com/Winners+and+Losers

7. Football 24/7 - The Superbowl is just one day out of a whole year of football:

http://nfl-247-swicki.eurekster.com/Touch+Football/

8. Beer, Beer, Beer - To quench your thirst between cheering:

http://loves-beer-swicki.eurekster.com/American+Lager/

9. The Other Manning - Everyone still loves Peyton:

http://peyton-manning-search-swicki.eurekster.com/Peyton+Manning+Offseason/

10. Helping Her Understand - Superbowl?! How to get on the same page:

http://dating-and-relationships-search-swicki.eurekster.com

Need help or advice on a different topic? Visit the swicki directory or simply build your own - with video too!

SAN FRANCISCO, CA - The holiday season can be overwhelming for many reasons. Whether you're seeking sanctuary from the cold, waiting in long lines, or infamous traffic jams, help from friends, family and strangers is always appreciated. Eurekster is here to share useful tips and tricks to help keep you sane through it all. Find some shelter from the holiday hustle by avoiding the crowds and turning to Eurekster's online communities for solutions to your holiday search. In honor of the season, here's a top 10 list of useful swickis to help you through the holidays, filled with tips on everything from how to lose a few holiday pounds, mix the perfect drink and balance your checkbook.

Newly out of beta, a swicki is a custom search portal on a topic of your choice that can be easily built for you to own and share with others interested in the same topic. With every search and vote or click on results, your swicki learns and becomes more relevant for your community. Check out our top 10 holiday swickis -- you'll soon find out how to spread the holiday cheer.

1. Holiday Outfits -- Clothing to spread the holiday cheer:

http://christmas-clothing-search-swicki.eurekster.com

2. Entertaining During the Holidays -- A must have for the holidays; Fun, Cheer and Libations:

http://cocktail-swicki-swicki.eurekster.com

3. Do-It-Yourself/How-to -- MacGyver doesn't have anything on me!:

http://howto1-swicki.eurekster.com

4. What to do During the Holidays -- Use holiday games as a way to keep guests entertained:

http://great-day-games-search-swicki.eurekster.com

5. Personal Finance -- Save your smackers for the mistletoe by saving on holiday gifts:

http://i-dig-deals-swicki.eurekster.com

6. Wine and Food -- White or Red, or a blush? How to pick the right wine and food pairing for your holiday dinner party:

http://winemaker-swicki.eurekster.com

7. Lactose Free Recipes -- For those who wish they could drink a gallon of egg nog:

http://dairy-free-recipes-swicki.eurekster.com

8. Eat too much Pumpkin Pie, oh my! -- How to lose those holiday pounds:

http://weight-loss-solutions-swicki.eurekster.com

9. Dating and Relationships -- Need a date for that holiday party?:

http://fun-dating-quizzes-swicki.eurekster.com

10. New Year's Resolutions -- Kick that smoking habit:

http://quit-smoking-swicki.eurekster.com

Need help or advice on a different topic? Visit www.eurekster.com to browse the swicki directory or simply build your own -- with video too!

ABOUT EUREKSTER

Eurekster, Inc. (www.eurekster.com) is a pioneer and leader in social search technologies. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for Web publishers and infopreneurs. With Eurekster, Web publishers and infopreneurs can build and customize their "swicki" search portal on any topic, and share and distribute the social search widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder. To date, more than 100,000 swickis have been created by over 20,000 swicki builders in over 15 countries. Founded in 2004, Eurekster, Inc. is a venture-backed, privately held company headquartered in San Francisco, California with its research and development group based in Christchurch, New Zealand.

Contact:
Britta Meyer
VP of Marketing
Eurekster
415-814-8582
Email Contact

Contact:
Audrey Craipain
SHIFT Communications for Eurekster
415-591-8427
Email Contact

SAN FRANCISCO, CA

CORE NEWS FACTS

Eurekster today announces that the swicki -- a custom search portal and social search widget -- has been released from beta. Swicki builders and end users will now benefit from a deeper offering of new and enhanced features providing an improved user experience, through achieving a higher standard of relevance and freshness of community-powered search results.

As Eurekster moves out of beta, its community has grown to 25,000 publishers with more than 100,000 swickis built. Eurekster receives more than 25 million search queries a month performed by over nine million unique visitors monthly. In light of the company's innovation and continued momentum, Eurekster was recently named a Red Herring Global 100 finalist.

Eurekster, a pioneer and leader in providing a custom search and social search experience, is a content discovery engine that provides relevant, targeted, community-driven results, increasing search relevance and value for site visitors, Web publishers and "infopreneurs."

With Eurekster, anyone from online publishers to "infopreneurs" to topic experts can build and customize a swicki search portal on any topic, and then share and distribute the widget to grow a community of interested end users. With every search, the swicki becomes more relevant and meaningful to the user community, and also more valuable to the swicki builder.

The new features aim to ease swicki creation and significantly enhance results relevance by adding automation to the building process. Now, when setting up their swickis, users simply enter their site's URL to trigger auto detection of relevant content for the swicki buzzcloud and whitelist of related websites to be prioritized in the search and display of search results. Content sources include blogrolls, metatags and RSS, allowing for a more dynamic search experience and fresher search results. For a full demo, please see the interactive tour below.

New feature summary:

• Autodetect: Automatically finds content for the buzzcloud and preferred result sources, so the swicki builder doesn't have to.
• RSS: Includes most recent posts including time stamp for freshest results.
• Mobius algorithm: Automatically surfaces new and interesting content while keeping the swicki focused.

Please use this link to access a purpose-built del.icio.us page. For updated information, coverage and the latest industry news and reaction -- tap into Eurekster's RSS feed.

Take the Eurekster Virtual Tour Here!

PRE-APPROVED QUOTES FROM STEVEN MARDER, CEO & CO-FOUNDER, EUREKSTER, INC.

• "Our growing network and customer base of swickibuilders prove what site visitors, publishers and 'infopreneurs' already know: social search is the most effective way to harness the power of the community for a more targeted and relevant vertical, local, or socially connected search experience. And, with the introduction of today's enhancements, swickis provide even fresher and more dynamic search results, while being easier to set-up and use than ever, allowing anyone the benefit of robust social search."


• "Now that we've achieved a level of critical mass with over 100,000 swickis built by over 25,000 publishers serving over nine million unique users monthly, we are now concentrating our efforts on the incorporation of enhanced voting tools, improved commenting capabilities, and other features requested by our user-base. By further encouraging community collaboration and empowerment, publishers and infopreneurs will have even more opportunity to build their brands, increase search volume and drive monetization."

PRE-APPROVED QUOTE FROM GREG STERLING, FOUNDING PRINCIPAL OF STERLING MARKET INTELLIGENCE AND SENIOR ANALYST, LOCAL MOBILE SEARCH

• "Eurekster has created a powerful application that sits at the intersection of search, community and vertical content. And the product continues to evolve in very provocative and interesting directions."

ABOUT EUREKSTER

Eurekster, Inc. (www.eurekster.com) is a pioneer and leader in social search technologies. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for Web publishers and infopreneurs. With Eurekster, Web publishers and infopreneurs can build and customize their "swicki" search portal on any topic, and share and distribute the social search widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder. To date, more than 100,000 swickis have been created by over 25,000 swicki builders in over 15 countries. Founded in 2004, Eurekster, Inc. is a venture-backed, privately held company headquartered in San Francisco, California with its research and development group based in Christchurch, New Zealand.

SAN FRANCISCO - October 29, 2007 - When you search on the Web, you know how random and weird your search results can be. With Halloween around the corner, Eurekster's swickis help you find those weird topics when you're actually looking for them. In honor of the season, here's a top 10 list of the most bizarre swickis, ranging from a top model's history of costumes to creatures of myth, lore and legend. To date, more than 100,000 swickis have been built, demonstrating a demand for communities to share information on topics that are of interest to them, and as a result creating a rich source of information for all.

A swicki is a custom search portal on a topic of your choice that you can create on your own and easily share with your community. With every search and vote, your swicki becomes more relevant for your community. Check out our top 10 bizarre swickis - you'll soon find out more about crashes and the paranormal than you could imagine, all with just a click of your mouse.

1. Who doesn't want a leash for their pet lizard? - http://animal-accessories-swicki.eurekster.com/
2. Forget watching T.V., check out these gnarly crashes! - http://crash-swicki.eurekster.com/
3. How can she physically do that? - http://crazylinkz-swicki.eurekster.com/
4. Dungeons and Dragons fans, you're going to love this! - http://creatures-of-myth-lore-and-legend-swicki-swicki.eurekster.com/
5. Harry Potter as an aphrodisiac? - http://deathly-hallows-swicki.eurekster.com/Weasley/
6. Still need a costume - creepy, flapper, Godzilla? This swicki sums it up - http://halloween-costumes-swicki.eurekster.com/
7. Who doesn't like Halloween?! - http://halloween-videos-swicki.eurekster.com/
8. For the celebrity buff in all of us - http://heidi-klum1-swicki.eurekster.com/heidi+klum+costume/
9. Have a sixth sense? - http://paranormal-swicki-swicki.eurekster.com/
10. All weird, all the time - http://the-strange-weird-and-bizarre-swicki-swicki.eurekster.com/

Wondering how you can build your own swicki? Visit www.eurekster.com to get started – add videos to your swicki too!

Continue reading "Eurekster's Top 10 List of Bizarre Swickis: From Celebrity Halloween Costumes to Animal Accesories" »

- Powered by the Community: Social Search Meets Video Search -

CORE NEWS FACTS
- Eurekster today announces the availability of custom social video search and a video buzzcloud widget featuring best-of-breed video content from blinkx.
- Eurekster is a pioneer and leader in providing a custom search experience and a content discovery engine that provides relevant, targeted, community-driven results - to increase search relevance and value for site visitors, Web publishers and "infopreneurs."
- With Eurekster, users can build and customize a swicki search portal on any topic, and share and distribute the widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder.
- By extending Eurekster's proven technology to include video and offering easy distribution through a widget swickis can continue to become a central way for users to find and access a variety of content making for a multimedia-rich, highly relevant Web search experience.
- Community behavior, such as voting on the results page, will affect the order of the results and what is displayed in the buzzcloud widget. With this partnership, Eurekster continues to bring innovation to search and media by giving the power to the people - through broad options from finding and grabbing existing swickis to building and sharing their own swicki creations.

PRE-APPROVED QUOTES FROM STEVEN E. MARDER, CEO & CO-FOUNDER, EUREKSTER
- "The growing market demand for online video is clear with Americans viewing more than 90 billion online videos - and nearly 75 percent of U.S. Internet users watching an average of three hours in July (accordingly to ComScore). Our partnership with blinkx will further drive global user adoption as Eurekster's video swicki and social search widget increases end user engagement while allowing publishers and infopreneurs to build, guide and distribute custom social video search engines around any topic of interest."
- "In today's Web 2.0 world, social search is not just about users influencing search results, but rather, sharing tools such as the swicki to enable further community collaboration and content discovery."

PRE-APPROVED QUOTE SURANGA CHANDRATILLAKE, CEO &FOUNDER, BLINKX
- "Eurekster is paving the way for social search. With access to blinkx's index of more than 14 million hours of diverse video content - Web publishers and consumers will have an altogether better and highly relevant search experience on the Web."

VIDEO COMMENTARY
Steven Marder and Suranga Chandratillake comment on partnership in this video clip.

Continue reading "Eurekster Adds Video to Social Search Swicki with Blinkx Partnership" »

SAN FRANCISCO - September 13, 2007 - Eurekster, Inc., a pioneer and leader in social search technologies, today announced the appointment of Britta Meyer as vice president of marketing and Blair Cassidy as vice president of engineering. Britta is based in Eurekster's San Francisco headquarters while Blair is based in New Zealand.

Britta leads marketing and customer relations activities aimed at rapidly accelerating swicki adoption and championing the customer experience. Britta brings extensive experience in developing successful customer acquisition, usage and retention programs through her prior work leading these programs with Topica Inc., Commerce One, ineed.com, Computer Consultants International, the San Francisco Chamber of Commerce, and Schluetersche Publishing in Germany.

"We've added Britta and Blair to the Eurekster team to continue our goal of empowering communities to take control of their search experience and results. They are charged with accelerating global customer and search traffic growth," said Steven E. Marder, CEO and co-founder of Eurekster. "These additions round out our management team as we expand our marketing efforts and continue the innovation that we are known for."

Continue reading "Eurekster Expands Senior Management Team with VP of Marketing and VP of Engineering" »

FOR IMMEDIATE RELEASE

Technology Venture Partners and Transcosmos join existing investors in financing to accelerate global sales and marketing efforts

SAN FRANCISCO (March 13, 2007) – Eurekster, Inc., a pioneer and leader in community-driven, social search has secured $5.5 million in a Series B financing.

Eurekster’s first institutional financing was led by Technology Venture Partners (TVP) of Australia and Transcosmos Investments of Japan with the participation of the private investors who provided the company’s initial Series A financing. The proceeds will enable Eurekster to accelerate the company’s rapid growth and expand the commercial and global scope of its product offering.

“Eurekster has demonstrated tremendous vision for the future of Internet search with its Swicki platform, organically growing its Swicki network to over 18,000 publishers and 50,000 Swickis worldwide, predominantly through word of mouth and organic growth,” said Michael Zimmerman, Principal at TVP. “With this round of financing, Eurekster will be able to expand its sales and marketing efforts to include increased emphasis on small to medium publishers, offering substantial growth potential for the company and compelling advertising opportunities for marketers seeking to reach highly targeted consumers.”

Continue reading "Eurekster Secured US$5.5 Million in Series B Funding" »

FOR IMMEDIATE RELEASE

Immediately available user-generated and user-influenced search results on more than 46,000 Swickis worldwide establishes a new, elevated benchmark in the State of Search.

LONDON and SAN FRANCISCO – February 13, 2007 – Collaborative "Social" search is taking a giant leap forward as Eurekster, Inc., a pioneer and leader in community-driven, social search and monetization, taps further into the collective intelligence of millions of online users. Eurekster is releasing a set of enhancements to their Swicki customized learning search engine that increase the ease and number of ways users can participate in online search, generating added value for publishers as well as for their audience communities.

"As strong and successful as general search has been over the last years, there has been increasing momentum in enabling publishers and users to collaborate to provide more relevant and targeted search—somewhat known as social search. The challenge for most has been how to provide an easy and scaleable way for users to contribute their expertise and passion for a certain area of interest," said Eurekster co-founder and CEO Steven Marder. "Our Swicki (search plus wiki) platform has always allowed users to contribute and collaborate just through their implicit activity; today, with the launch of these new features that allow for Q&A, voting and posting comments, we now make it really easy for users to contribute their vertical, social or local oriented expertise and really emphasize the wiki in Swicki."

Continue reading "New Eurekster Features Dramatically Enhance Search Results Through User Collaboration and Participation" »

FOR IMMEDIATE RELEASE

Recognized for leadership in emerging technology

SAN FRANCISCO – January 17, 2007 – Eurekster, Inc., a pioneer and leader in community-driven, social search and monetization for Web publishers, today announced that it has been chosen by AlwaysOn Media as one of the AO Media 100 Top Private Companies.  AO Media 100 is a power list of the top private digital media companies.  Eurekster was handpicked by the AO Media editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

Eurekster and the AO Media 100 will be honored at the AO Media executive summit January 29-31, 2007 at The Mandarin Oriental Hotel in New York City. The summit will focus on the forces that are disrupting user behavior and creating new opportunities in marketing, branding, advertising, and public relations.  The event will also showcase top innovative private companies that are changing the way media is created, distributed and consumed.

"The AO Media 100 are creating new revenue opportunities in the more than $16.4 billion online advertising market by disrupting traditional media and advertising models," said Tony Perkins, founder and editor in chief of AlwaysOn.  "They are innovating by applying game-changing technology to key sectors including user-generated content, technology-enablers, mobile marketing, community platforms, Web analytics, and online advertising services."

Continue reading "Eurekster Selected by AlwaysOn Media As Top 100" »