From big brand ideas to behavioral targeting, what you need to know to produce effective ads and buy media efficiently. Online Advertising Handbook + ...

As I noted in a previous post, forecasts say holiday spending will be down, except online. The US housing market is affecting advertising spend too. B...

The Interactive Advertising Bureau Europe is currently holding its annual Interact Congress, an event that brings together the main protagonists of th...

US Total Online Advertising Spending (2008 - 2013): $23.6 billion (2008), $25.7 billion (2009), $28.5 billion (2010), $32.0 billion (2011), $37.0 bill...

US Online Social Network Advertising Spending (2008 - 2013): $1.175 billion (2008), $1.295 billion (2009), $1.335 billion (2010), $1.420 billion (2011...

Will Online Ad Growth Continue in 2008? JANUARY 4, 2008 Yes, but the economy could impact advertising.

The online advertising market price index for July 2008, which is being released today by Pubmatic, shows that while online pricing has not dropped si...

Online advertising is a ... in 2008 with figures in millions of viewers published in an Attributor survey. Since 2008 Google controls estimated 69% of...